Ai launches online activity for Bond
Accelerated Intelligence Ltd recently launched online activity for Eon Productions, the production company behind the James Bond films.
A website (http://www.007.com/) launched on Monday 2nd January to coincide with the 50th anniversary of the Bond franchise. A fully bespoke HTML sits on top of Wordpress, that is used to deliver content. As well as the desktop site there is also a dedicated mobile build. Website design and build took six months; there is a dedicated iPad experience in the works.
I expect there was a great deal of involvement from current Bond producers Barbara Broccoli & Michael G. Wilson as EON is still very much a family business.
Dedicated social media activity on Twitter & Facebook launched before Christmas to coincide with the start of filming on the 23rd James Bond film Skyfall. The website is linked to the US Facebook page (http://www.facebook.com/JamesBond007) but there are regional pages (http://www.facebook.com/JamesBond007?sk=app_300688616626204) that are updated in local languages. A number of custom tabs for Skyfall, Bond in Motion & a welcome page are driven from content on the website.
The website launched with light content, mainly due to the length of time until Skyfall’s release but you can expect some great content for the social channels in the future. To support the 50th anniversary Ai has access to the EON archives (who own copyright and TM of Bond characters and elements) and will be posting images (https://twitter.com/#!/007/status/153415201167912960) and the history of the franchise (
). To build early interest in Skyfall images from the set are being supplied & cleared by the unit publicist (OTDIBH: 1973, Guy Hamilton shot the scene in which #007 first meets Solitaire in the Fillet of Soul club in Live And Let Die.
— James Bond (@007) January 4, 2012
).8.45am, 07/11/11: 'Action!' was called for the first time on the 23rd James Bond movie, Skyfall.We are officially go! twitter.com/007/status/133…
— James Bond (@007) November 7, 2011
Personally I would love to see social functions so people can check in when they are watching a Bond film, playing games associated with the franchise via a partnership with Zeebox or GetGlue.
